Jo Chahe Ho Jaye…
Posted by admin on 30th September 2004
Jo chahe ho jaye…
Rebels without a pause yet rooted in tradition, the Hyderabadi youth smartly walk the thin red line as G. ARUN KUMAR finds out
BRAVE NEW BREED: The Hyderabadi youngster is an endearing bundle of contradictions — Photo: P.V. Sivakumar
THERE IS a strange being stalking the cyber highway in the city. Flaunting the absolutely trendiest togs, this creature is wired to the latest greatest in bits and bytes but also has a weakness for biryani, the little irani samosas, mirchi bhajis and chai.
While this creature talks knowledgeably about Super bowl and LA Lakers, it is equally comfortable with hau and nakko. Welcome my friend, welcome to the new Hyderabadi.
The patron saint for this brave new breed could be 25-year-old Arjun who hangs out with friends at Barista. He sports the required uniform of translucent shirt, low-waisted jeans, wraparound shades, studded ear and spiked hair. It could also be twenty-something Sheena, a content writer who calmly trades her mini skirt of last night’s party for a salwar kameez for a family puja.
What’s in a name
They could go by any name Sheena, Meena, Tina, Arjun, Arpit or Laxman but the distinguishing characteristics are the same – trendy and traditional, suave yet simple, hot and cool and religion of course rocks big time.
Our films, the eternal pop cultural mirror, reflects these attitudes as Rahul (Shah Rukh Khan) in Kuch Kuch Hota Hai and Raj (Hrithik Roshan) in Main Prem Ki Diwani Hoon drop in to pay their respects to the Dude Almighty.
“It only goes to show how the MTV generation is both western and traditional,” says Dr. K. Stevenson, Head, Department of Journalism, Osmania University. Youngsters like youngsters in every generation wish to prove they have a separate identity in society.
Like generations before them and surely generations to follow, they drive fast cars, sport the latest gizmos, wear branded clothes, watch films in multiplexes and party hard.
Malini, a professor at NIFT attributes the attitude to peer pressure and the media boom. “What is wrong with it?” Asmita Gunti Marwah, a fashion designer, demands. “Change is the other name for progress. Wearing jeans doesn’t mean disrespect to our tradition. Jeans does not make one less Indian or less Hyderabadi.”
So is the Hyderabadi youngster leading a dual existence? Malini feels, “Some dress just for the heck of it. While there is a good blend of modesty and modernity, there is a great deal of aping the West ” With a speckled set of passions, likes and dislikes, their attention span is like that of a fly.
While they do not worship all that is phoren unconditionally, it does not stop them from haring it across the ocean at the mere whisper of a job opportunity.
Material world
They are the “Just do it types” and live by the mantra of for all ends, you must have means. “Their spending power is high. Awash in fat salaries and disposable incomes, they think everything is tradable,” points out Stevenson. With great freedom comes great responsibility and are they able to handle it?
“The quality of life is such that they tend to go astray. With parents busier than ever, the young adults are left to fend for themselves,” Dr. Jyoti Sangle, a psychiatrist, comments. “They are just running out of arsenal to deal with what is unleashed on them.”
“I don’t blame the parents. It’s just that the youth want to manage themselves,” Malini argues. “As long as we do not lose our individuality, it is fine,” says Karen, a model.
Sangle sees a strong sense of individualism and hence the desire to be above ordinary. Good parenting and proper teaching should take them on the right path, she reasons. But is today’s youth all about Jo Chahe Ho Jaye and Yeh Dil Maange More?
Stevenson feels the “youth have chosen the primrose path of dalliance. And it’s going to be one hell of a road for the MTV generation.” But Asmita differs. “The youth are proud of their culture but at the same time they have to change with the times,”she counters.
It is the story of each generation that has to deal with the earlier generation bemoaning the loss of values and the rest of it. Just hope this bunch of Generation Xers will not cluck and say how different it was in “their” time!
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