Top-Earning Celebrity Chefs
Posted by admin on August 15th, 2008
Say what you will about Rachael Ray, but the jaunty chef-next-door knows how to build a brand.
She began winning audiences with catch phrases like “EVOO” (for extra-virgin olive oil) on her first Food Network show, 30 Minute Meals, in 2001. Today, she has four Food Network programs, including Tasty Travels and $40 a Day. Her nationally syndicated, Oprah-backed talk show, Rachael Ray, is averaging 2.6 million viewers this season, and her Every Day With Rachael Ray magazine has 1.5 million readers. She endorses Dunkin’ Donuts too–all to the tune of $18 million a year.
More established chefs also know how to play her game. Wolfgang Puck pulls in $16 million a year. The Austrian-born patriarch of celebrity chefdom got his start with the ritzy Los Angeles restaurant Spago in 1982. That hot spot, once frequented by Orson Welles and Sidney Poitier, now counts Brad Pitt and Jamie Foxx among its regulars. Today Puck owns 15 other fine-dining brands, including Chinois, Cut and the Source, and he also sells sandwiches to weary airport travelers at Wolfgang Puck Express. He’s got Wolfgang Puck Bistros in suburbia and sells soups in the grocery aisle and cutlery on the Home Shopping Network.
Channel News Asia